JAIME GROTH SEARLE
CREATIVE COMMS STRATEGY + EXECUTION

Project Background: 

TruHarvest is a Walmart house brand of organic dog treats. However, considering the wide selection of organic pet foods and treats hitting shelves, even house brands can have a hard time competing for the busy Walmart shoppers' attention.

 

The Work:

We put out the call to dog owners and "interviewed" about 30 dogs in total, capturing their reactions and culling together all the footage into this piece. We then had pet influencers share it out with their followers, as well as their own dogs' reviews of TruHarvest—driving to Walmart for purchase.

 

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