Jaime Groth Searle, Creative Lead

"SHE PUSHES THE LIMITS, THINKS BIGGER, AND WON'T STOP UNTIL THE WORK IS CREATIVELY SPOT-ON."
- TAINA, ACCOUNT DIRECTOR

"ONE OF THE

MOST CREATIVE,

YET UNDERRATED,

TALENTS THAT I KNOW."

- NICK, ASSOCIATE CREATIVE DIRECTOR

"GIFTED...

AND A SHEER PLEASURE

TO WORK WITH."

- MARISOL, SOCIAL MANAGER

"SHE HAS A NEVER-ENDING SUPPLY OF GREAT IDEAS."

- GRACE, ART DIRECTOR

EXPERIENCE, BY THE NUMBERS

20

years of agency experience

Well-rounded expertise includes beauty, telecom, automotive, shopper marketing, digital execution and social campaign planning.

7

years as a Director

Responsibilities include creative oversight, strategic input and flawless execution of several 360 projects.

4

awards

earned

Awards include a Gold Reggie, a local ADDY and a Tempo.

WORK

Water Wednesday Series Every Wednesday, MWRD Commissioner Corral Sepulveda releases a video to highlight the work being done in the District.	Mi Caza Su Caza Point of sale for Cazadores Tequila	The Southwest Collective Brand Development & Strategy for my nonprofit organization. Redirects to the website I built.
State Farm DRTV / Broadcast to launch a service-based product that was difficult to explain...until this spot aired.	Experiential: Shakespeare Theater One Club Merit Winner brought the theater to the audience	The Bathery Interesting use of social & apps to re-direct shoppers to a private label brand
Energizer A social and mobile shopping experience to make Black Friday shopping easier	Sunbeam Social media campaign for pain relief: now that's hot	Baby Dove Nursing area for lactating moms at Target, sponsored by newly launched Baby Dove brand.
LEGO 60th Anniversary Digital and interactive timeline of LEGO history, to commemorate the brand's 60th anniversary.

SPECIALTIES

SOCIAL MEDIA

Extensive expertise across content creation, planning and strategy, as well as overall brand communication.

DIGITAL
EXPERIENCES

MESSAGING STRATEGY

A crystal clear understanding of what engages people enough to make them interact

Top-tier storytelling, mixed with high emotional intelligence, ensures comms that rarely miss

NEW
IDEAS

Creates extraordinary solutions to everyday communication issues & business problems.

"SHE PUSHES THE LIMITS, THINKS BIGGER, AND WON'T STOP UNTIL THE WORK IS CREATIVELY SPOT-ON." - TAINA, ACCOUNT DIRECTOR

"ONE OF THE

MOST CREATIVE,

YET UNDERRATED,

TALENTS THAT I KNOW."

- NICK, ASSOCIATE CREATIVE DIRECTOR

"GIFTED...

AND A SHEER PLEASURE

TO WORK WITH."

- MARISOL, SOCIAL MANAGER

"SHE HAS A NEVER-ENDING SUPPLY OF GREAT IDEAS."

- GRACE, ART DIRECTOR

EXPERIENCE, BY THE NUMBERS

20

years of agency experience

7

years as a Director

4

awards

earned

WORK

Water Wednesday Series

Every Wednesday, MWRD Commissioner Corral Sepulveda releases a video to highlight the work being done in the District.

Mi Caza Su Caza

Point of sale for Cazadores Tequila

The Southwest Collective

Brand Development & Strategy for my nonprofit organization. Redirects to the website I built.

State Farm

DRTV / Broadcast to launch a service-based product that was difficult to explain...until this spot aired.

Experiential: Shakespeare Theater

One Club Merit Winner brought the theater to the audience

The Bathery

Interesting use of social & apps to re-direct shoppers to a private label brand

Energizer

A social and mobile shopping experience to make Black Friday shopping easier

Sunbeam

Social media campaign for pain relief: now that's hot

Baby Dove

Nursing area for lactating moms at Target, sponsored by newly launched Baby Dove brand.

LEGO 60th Anniversary

Digital and interactive timeline of LEGO history, to commemorate the brand's 60th anniversary.