CREATIVE APPROACH

As a creative person in largely corporate settings, I've developed an approach that demonstrates the value of having creative beings in the board room.

It's simple. I just ask "why" when presented with a business problem. For example, if sales are down, why? In Energizer's case, it ended up being due to the holiday season - shoppers were busy buying big-ticket items, but typically forgot batteries. This unlocked a big idea that boosted sales by 30% in a single quarter.

Tap play to see how I've applied this approach over the years in my various roles as Creative Director.

WORK & AWARDS

TEMPO AWARD 2007

Sprint

"Lil Dude" mailer

GOLD REGGIE 2008

Kmart

"Style Showoff" promotion

LOCAL ADDY 2013

Chicago Shakespeare Theater

"Will & George Come to Life" experiential campaign

If I'm not at the Starbucks, I'm probably here: