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JAIME GROTH SEARLE
CREATIVE DIRECTOR

STATE FARM
State Farm, like any solid insurance firm, does a ton of mailings. And when I was requested for this project, wherein we had to position State Farm as the best choice, even though it is on average more expensive, I chose to turn this perceived weakness into a strength.
(Fun fact: This Vs. That was inspired by 1930s-style boxing posters.)
CAZADORES TEQUILA
I was inspired when I realized that "caza" sounded like "casa," and expanded upon that theme to reflect these divisive times. The concept zeroed in on the fact that mi casa es tu casa, with that casa being our country.
Each execution within this campaign was created with the purpose of encouraging on-premise patrons to buy a round, share an app and enjoy the company of those around them.

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