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STRETCH THINKING
Here are some examples of the kind of raw thinking I can produce in brainstorms, off the cuff and when collaborating with clients, and how it translates into executed marketing communication.

STATE FARM


State Farm, like any solid insurance firm, does a ton of mailings. And when I was requested for this project, wherein we had to position State Farm as the best choice, even though it is on average more expensive, I chose to turn this perceived weakness into a strength.

 

(Fun fact: This Vs. That was inspired by 1930s-style boxing posters.)

WHAT CAN I DO FOR YOUR BRAND?
Book a quick 30 minute appointment with me to discuss how I can help you reach your marketing goals.

CAZADORES TEQUILA


I was inspired when I realized that "caza" sounded like "casa," and expanded upon that theme to reflect these divisive times. The concept zeroed in on the fact that mi casa es tu casa, with that casa being our country.

 

Each execution within this campaign was created with the purpose of encouraging on-premise patrons to buy a round, share an app and enjoy the company of those around them.

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BABY DOVE


When Unilever launched Baby Dove, I proposed a unique partnership with Target to provide sponsored nursing stations in their stores. 

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At the time, in 2017, Target was exploring ways to provide a nursing station in its stores, so the timing was perfect!

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Tel: 630-854-9907 | E: JAIMEGS920@GMAIL

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