JAIME GROTH SEARLE
CREATIVE COMMS STRATEGY + EXECUTION

Project Background: 

Our client, LEGO, requested an interactive website to celebrate its upcoming 60th anniversary.

 

The Team: 

As the ACD, I helped strategize the content for the site, most notably the interactive timeline. Then, the creative team set to work, adding in animations and sourcing all the facts, as well as developing a wireframe that would guide us through the site build.

 

The Work:

The site housed a timeline and also several exclusive "mini builds," which we unveiled weekly to drum up excitement among LEGO's dedicated fans.

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