ECOTOOLS: INFLUENCER TUTORIAL VIDEOS
EcoTools, a brand of eco-friendly beauty brushes, was launching a full portfolio of products (beauty, hair and bath) exclusively for Walmart, and they wanted to make shoppers aware of the total offering.
As the ACD, I guided the team toward a concept, Bring It All Together Beautifully, and my partner on the social media team worked her connections to engage with The Beauty Vanity's Alyson Alconis, a beauty blogger who was game for a new challenge.
We utilized Alyson in a series of tutorial videos, featuring the EcoTools products and driving her viewers to Walmart to purchase.
This video content, shared across Alyson's blog, Facebook and Instagram channels, resulted in 29K clicks to the EcoTools e-commerce page on Walmart.com. Additionally, sharing the content and a rebate offer via Ibotta garnered another 13K purchases.