I BUILT THIS NONPROFIT GROUP FROM SCRATCH.
IMAGINE WHAT I CAN DO FOR AN ESTABLISHED BRAND.
A LITTLE OVER A YEAR OLD, IT HAS BIG POTENTIAL
FEATURED ON CBS, NPR, WTTW, NBC, BLOCK CLUB, SOUTH SIDE WEEKLY
A COLLABORATIVE PARTNER WITH SEVERAL CITY DEPARTMENTS
ALL-AROUND RESPONSE TEAM AND AGENT FOR CHANGE ON SOUTHWEST SIDE OF CHICAGO
STYLE GUIDE & WEBSITE
Our logo changes to reflect solidarity with our neighbors in the LGBTQ+ and Black communities.
We saw an immediate need in a large community on the southwest side, and we were able to quickly organize and execute several necessary programs that leveled the playing field in a typically overlooked area of the city.
Freebies for Families:
Run by a group of local moms, we provide necessities for newborn babies, whose families may be facing hardships.
Libraries at the Parks:
With public libraries closing more frequently, we arranged for library boxes to be installed within parks and playgrounds to enable young people to access literature more frequently.
Chamber of Commerce:
Spinning off from our nonprofit, we nurtured a regional chamber of commerce to provide support to small and local businesses that were struggling to compete in the shadow of Midway Airport.
Food drives, a Small Biz Relief Fund and a face mask drive allowed us to continue to establish our group as a community resource—especially because we were able to partner with other organizations to strengthen our outreach and our relief efforts.
WE INTERACT WITH A NOTORIOUSLY DISENGAGED GROUP
Residents of the Southwest Side of Chicago are used to corrupt politicians and disinvestment at the city level. They have opted out of most discussion about community improvement.
How We Made the Shift:
By joining neighborhood groups as our page and engaging on a very granular level, neighbor by neighbor, as well as creating events like food drives that were very well received, we were able to build trust and establish our grassroots groups as a solid resource.
Not Paid. Solely Organic Reach.
Our strategic use of neighborhood groups, as well as use of video and bilingual content, ensured that we resonated with our target audience—and we did not need to boost posts or push paid search to do so.