JAIME GROTH SEARLE
CREATIVE DIRECTOR

Project Background: 

The Real Techniques brand recently launched a new line of brushes in the UK, PowderBleu. These ultra-soft brushes were designed specifically for powder application, and would be available exclusively at Boots stores. Our agency collaborated with the brand's AOR to launch this product line across the pond.

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The Work:

This particular beauty shopper is digitally savvy and a heavy user of social platforms like Instagram. So we created tons of visually stunning, animated content to capture and keep her attention ahead of and during the product launch—driving her to visit stores for demos, sign up for sneak peeks of new brushes and more.