JAIME GROTH SEARLE
CREATIVE DIRECTOR

Project Background: 

This Effie-winning program returned to Unilever for a second season of content, expanded to include a panel of influencers who would talk about specific skin concerns and drive their viewers to CVS for their own Unilever skincare solutions.

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The Team: 

As the ACD, I worked in tandem with a social media strategist, as well as the individual influencers, to write loose scripts for them to follow. I also guided them on-set to ensure their commentary stayed on-brand.

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The Work:

Our in-house dermatologist hosted this series of skincare panels, listening to beauty influencers' concerns and helping them select Unilever products that can address them.

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