UNILEVER: LOVE YOUR SKIN CAMPAIGN
This Effie-winning program returned to Unilever for a second season of content, expanded to include a panel of influencers who would talk about specific skin concerns and drive their viewers to CVS for their own Unilever skincare solutions.
As the ACD, I worked in tandem with a social media strategist, as well as the individual influencers, to write loose scripts for them to follow. I also guided them on-set to ensure their commentary stayed on-brand.
Our in-house dermatologist hosted this series of skincare panels, listening to beauty influencers' concerns and helping them select Unilever products that can address them.